Vistaprint into Trade Printing in Australia

Vistaprint, Australia’s biggest web-to-print business, is opening a trade printing service TradeAdvantage, delivering Aussie printers a range of 120 products ranging from print to promotional products, signage and apparel.
 
“It means they have access to a huge range of products, not only traditional print such as business cards, brochures and flyers, but also apparel, promotional and photo products, and signage, all at great prices,” said Paul Heath, Vistaprint Australia, New Zealand and Japan vice president. “It will open up new markets for printers with zero investment for them. Margins could easily be 50% or more up to 200%.”
 
Vistaprint is making a special offer to printers signing up for TradeAdvantage with a 50% discount on business cards and flyers for those who sign up by Oct. 31. Printers can join up at the company’s new trade webpage.
 
Vistaprint will provide substantial discounts on its retail prices and offer tiered discounts depending on average monthly order levels.
 
“Vistaprint will produce very small runs, down to one, which will make it economical for printers to work with their smaller customers,” Heath added.
 
Vistaprint operates from its facility in Deer Park, Melbourne, with offset and digital printing, and all but two of its products are produced there. It uses manroland 700 and HP Indigo presses.
 
Vistaprint’s move into trade printing comes as the company recognizes that while the online market is massive – it has a global turnover of $1.2 billion – the face to face market is much bigger. It has already established a trade printing operation in the U.S., and is currently setting up the same business in Japan.